On today’s episode, Frank Demming talks to Shannon, Penji’s Partnership Coordinator, about the biggest mistakes law firms are making with their marketing and how to remedy them.
Here are three things you’ll learn in this episode:
1. Niche Focus and Organic Growth: Frank Demming initially expanded their client base broadly but then pivoted to specialize in marketing for attorneys after realizing this niche was more stable and lucrative, especially during the pandemic. By focusing solely on attorneys, they were able to leverage referrals and organic growth within the legal industry, leading to more targeted and effective marketing strategies.
2. Personalized Marketing Approach: Frank emphasizes the importance of a personalized marketing approach. Instead of using generic templates, they invest time in understanding each client’s unique needs and background. This tailored strategy helps create more effective marketing campaigns and fosters stronger client relationships, ultimately leading to better results and higher client satisfaction.
3. Building Client Relationships and Handling Referrals: The speaker discusses various strategies for maintaining strong client relationships and securing referrals, such as offering incentives for referrals and providing personalized gifts to past clients. They also emphasize the importance of transparent communication and regular meetings to build trust, demonstrate ongoing value, and address any issues promptly.
About Frank Demming and Local Business Marketing Solutions:
- Website: https://www.lbmsllc.com/
- LinkedIn: https://www.linkedin.com/in/fdemming/
✨Sponsors✨
Penji, the human first creative subscription service for agencies and teams.
Enter code for 15% off your first month: FULLYMANAGED15
- Website: https://penji.co/pricing/
- Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji