On today’s episode, Amina Cush talks to Daniela, Penji’s partnership coordinator about her inspiring story of identifying critical gaps in postpartum support and building a business to empower birthing families. Discover the pivotal insights that shaped her mission to revolutionize postnatal care.
Here are three things you’ll learn in this episode:
1. Identifying a Critical Gap in Postnatal Care: Inspired by personal experience with late-term pregnancy loss, Amina recognized a significant lack of comprehensive support and education for birthing families in the postpartum period, highlighting the overemphasis on prenatal care.
2. Pivoting Business Strategy Based on Customer Needs: Nurture Postnatal Care evolved from focusing solely on in-person retreats to offering in-home concierge care and developing a marketplace to connect birthing people with specialized support based on their unique circumstances and feedback.
3. Prioritizing Customer Connection and Empowerment: Amina emphasizes building genuine human connections with clients through empathy and shared lived experiences, empowering birthing parents with knowledge, advocating for their agency, and including partners in the support system.
About Amina and Nurture Post Natal Care :
- Website: https://www.nurture-care.co/
- LinkedIn: https://www.linkedin.com/in/aminac/
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