In this episode of the Fully Managed Podcast, host Shannon sits down with Vlad and Michael, co-founders of Belkins, to explore what makes their long-standing business partnership tick. From their game of “Whose Catastrophe Is This?” to sharing how they gracefully switch roles every few years to avoid burnout and spark creativity, this conversation gives rare insight into what real co-founder synergy looks like. The duo discusses the evolution of outbound sales strategies, when to build a sales team (and when not to), and how internal culture and global team alignment have driven Belkins’ success. If you’re growing a team, building a company with a co-founder, or scaling outbound sales, this one’s packed with battle-tested lessons you won’t want to miss.
Three Things You’ll Learn:
Why switching roles every few years can prevent burnout and spark innovation—and how Vlad and Michael use it as a strategy for long-term growth.
The biggest mistake startups make with sales hiring—and how Belkins structures their pipeline for global scale.
A creative (and hilarious) outbound strategy that increased cold email replies by mimicking internal assistant communications.