On today’s episode, Islin Munisteri talks to Shannon, Penji’s Partnership Coordinator, about the ins and outs of being a Hubspot expert and the creativity and success behind building a brand for your agency that reflects your work.
Here are three things you’ll learn in this episode:
1. Focus on Technical Expertise in HubSpot: Theia Strategies specializes in the technical aspects of HubSpot, such as coding, integration, and account structure, rather than broader marketing strategies like demand generation or ads. This niche focus allows them to cater to the increasing number of businesses using HubSpot, ensuring a consistent flow of customers.
2. Balancing Client Retention and Sales Prospecting: It's important for Theia Strategies to maintain both client retention and active sales efforts. Relying solely on existing clients is risky due to potential layoffs or budget constraints, so constant prospecting and lead generation through platforms like LinkedIn, networking, and referrals are essential to business continuity.
3. Growth Depends on Continuous Effort: While Theia Strategies can set up processes and technology, actual business growth relies on the client's consistent implementation and proactive management. Success requires ongoing effort in sales, marketing, and customer satisfaction, and there are no guarantees of growth without sustained work.
About Islin Munisteri and Theia Strategies:
- Website: https://www.theiastrategies.com/
- LinkedIn: https://www.linkedin.com/in/islinmunisteri/
✨Sponsors✨
Penji, the human first creative subscription service for agencies and teams.
Enter code for 15% off your first month: FULLYMANAGED15