In this episode of Fully Managed, host Shannon sits down with Angelo Ferro, co-founder of Playably, to dive into the science, creativity, and data behind gamification — and why it might just be the secret weapon your brand needs. They kick off with a custom game called Famous or Infamous, evaluating some of the most iconic (and infamous) gamified marketing campaigns, including McDonald’s Monopoly. What follows is an insightful conversation about how the best brands are using games not just to entertain, but to educate, retain, and convert customers in a more meaningful and enjoyable way.
Three Valuable Lessons from the Episode:
Friction isn’t always bad — it’s engagement.
Instead of minimizing every second of user interaction, Playably leans into 15–20 seconds of gameplay to create memorable, rewarding experiences that boost email opt-ins and time on site.
Games personalize the shopping experience.
By customizing games to match brand personas — from swiping denim like Tinder for older shoppers to drag-and-drop safety kits for medical emergencies — Playably transforms product education into something fun, sticky, and story-driven.
Every game tells a story (and collects smart data).
Whether it’s teaching proper use of a tennis machine, justifying a premium first-aid kit, or sparking joy in fine china matching, Playably’s games aren’t gimmicks — they’re conversion tools that bridge emotion, behavior, and brand values.
Listen now to learn how gamification goes far beyond “spin the wheel” — and how thoughtful, playful design can turn casual visitors into lifelong fans.