Is SEO dead? Not even close. In this episode of Fully Managed, Shannon sits down with Andy Crestodina, co-founder of Orbit Media and one of the most trusted voices in digital marketing, to bust common SEO myths and share what’s actually working in 2025.
You’ll learn:
- Why daily blog posts don’t help your domain authority (and what does)
- The real role of meta descriptions, long-tail keywords, and AI content
- How to get more traffic from Google even as search changes dramatically
- Whether AI tools like ChatGPT are replacing search (based on real data)
- Why creating content for humans AND AI agents will shape the future of marketing
Plus:
- Andy plays “Search It or Scrap It” and delivers blunt, actionable advice on outdated tactics.
- We dive deep into how Google’s results pages have evolved, why click-through rates are shrinking, and what smart marketers should do next.
If you’re a content creator, agency, or marketer wondering how to adapt to AI, LLMs, and SEO in flux — this one’s for you.