In this episode of Fully Managed, Daniela sits down with Andrew Madden, founder of Madden Creative, to unpack what makes a brand actually stick. From designing websites to working with nonprofits and trade industries, Andrew brings 20+ years of experience and a refreshingly human approach to storytelling and design. They dive deep into emotional branding, political campaign marketing, the evolution of consumer behavior, and how we can all tell better stories—whether we’re selling software, services, or yes, even toothbrushes. Along the way, you’ll hear sharp takes on influencers, AI, authenticity, and the blurred line between smart marketing and manipulation. If you’re trying to build trust with your audience, adapt to shifting trends, or just want to understand why good design still matters—this one’s for you.
Three Things You’ll Learn:
How to uncover the emotional core of any brand—even the “boring” ones
Andrew breaks down his method for extracting compelling stories, even from everyday products or clients who think they “don’t have a brand.” Whether it’s a toothbrush or a trade service, there’s always a human angle to connect with—and that’s where great branding starts.
Why trust is the new currency in marketing (and how to earn it)
From political campaigns to product reviews, Andrew explains how today’s consumers are more skeptical and more influenced than ever before. You’ll learn how to build long-term credibility by showing up authentically, especially in an era where influencer marketing and AI are reshaping how we interact with brands.
The surprising power of storytelling in the age of AI
Even as technology advances, the art of good storytelling hasn’t changed. Andrew shares why creativity, emotional intelligence, and lived experience still outperform automation—and how AI should be seen as a tool, not a replacement, for the real magic that comes from human connection.