In this episode, Shannon sits down with Ana Carolina Salazar — CEO and founder of Bold Hispanic Marketing Agency — to explore how brands can show up boldly, authentically, and culturally intelligently for Hispanic audiences. Ana Carolina shares her journey from growing up around media in Venezuela to studying digital marketing in Barcelona to building a bilingual agency working with brands like Orlando Magic, AdventHealth, and United Way. We dive into the difference between translating and *transcreating*, what it really takes to create culturally relevant campaigns, and why representation and storytelling matter now more than ever. If you want to understand Hispanic marketing, brand authenticity, or how bold creative actually drives results, this episode is for you.
About Ana Carolina Salazar & Bold Hispanic Marketing:
- Website: https://boldhispanic.marketing/en/
- Social: https://www.linkedin.com/in/anacarosalazar/