Fully Managed

Amazon & Beyond: E-commerce Strategies for Brand Growth

Episode Summary

On today’s episode, Andrew Morgans talks to Shannon, Penji’s Partnership Coordinator about the world of e-commerce and brand building with Andrew Morgans, founder of Marknology! This episode explores strategies for navigating online marketplaces, from Amazon to emerging platforms, and how to effectively tell your brand's story to reach a wider audience.

Episode Notes

Here are three things you’ll learn in this episode:

  1. Andrew emphasizes the importance of a strong brand guide and image plan when marketing on platforms like Amazon, using the example of a hairbrush for chinchillas to illustrate how to tailor product presentation.
  2. He discusses the strategic considerations for choosing the right e-commerce platform, highlighting the unique strengths of platforms like eBay, Etsy, and TikTok Shop, and how to leverage Amazon data for retail expansion.
  3. The importance of understanding cultural nuances when expanding into international markets, using Germany as an example of a market that values detailed, factual product information over emotional content.

About Andrew Morgans & Marknology:

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