In this episode of the Fully Managed Podcast, we’re joined by Amanda Patterson, founder of Rocket Fuel Labs and former Head of Marketing at MindBody, to talk about building brands with strategy, soul, and resilience—especially during times of uncertainty.
You’ll learn:
The three key marketing lessons Amanda learned from helping MindBody grow from $30M to $250M, including the role of customer insight, the power of human-first messaging (even in B2B), and why marketing success is built on small wins—not silver bullets.
How to market during an economic downturn, from focusing on bottom-of-funnel tactics to making strategic outsourcing decisions when budgets are tight.
Why creativity is making a comeback, and how modern brands must shift from lazy, interruptive ads to meaningful, psychologically-driven content that connects.
Plus, Amanda plays “Market Me This” and pitches an actual campaign for… mood-based coffee stirrers. (Yes, it’s as fun as it sounds.)