On today’s episode, Ryan Scully from WB+TDP talks to Daniela, Penji’s Partnership Coordinator about the evolving world of advertising. Discover how creative concepts become reality, explore the profound impact of AI on commercial production, and discuss the future of ads in a rapidly changing media landscape.
Here are three things you’ll learn in this episode:
- The Role of Creative Concepting in Advertising: Ryan explains that his company focuses on transforming advertising agency strategies and scripts into visual concepts and animatics, primarily as a sales tool to secure large budgets for major commercial productions.
- Embracing AI in the Creative Production Pipeline: WBTDP has developed a custom pipeline integrating AI tools for 2D and 3D animation, significantly enhancing efficiency and enabling artists to create more polished, near-final productions from initial drawings.
- The Evolving Landscape of Advertising and AI's Future Impact: The discussion touches on how AI could lower the barrier to creating ads, leading to micro-targeted campaigns and a higher volume of creative content, while also addressing concerns about job displacement and the ethical implications of AI in the arts.
About Ryan and WB+TDP:
- Website: https://www.wbtdp.com/
- LinkedIn: https://www.linkedin.com/in/ryan11211/
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