On today’s episode, Alynn Beyder talks to Shannon, Penji’s Partnership Coordinator about marketing a "scented alarm clock" before diving into insights from a major marketing conference, the power of customer feedback, and how AI is revolutionizing ad tech without losing the human touch.
Here are three things you’ll learn in this episode:
1. Creative Marketing Challenges: Hear a fun "Market Me This" segment where we develop a marketing plan for an absurd product, highlighting innovative strategies for product positioning and influencer engagement.
2. Marketing Conference Takeaways & Experiential Marketing: Learn about key trends and insights from a major marketing conference, including the impact of AI, lessons from unexpected brand gurus like Martha Stewart, and the effectiveness of immersive brand experiences.
3. The Human Element in Marketing & AI Integration: Discover how lessons from the service industry emphasize the crucial role of listening to customers, and explore practical ways AI tools are being used to enhance communication, streamline tasks, and empower marketing teams while maintaining human oversight.
About Alynn Beyder and PEER39:
- Website: http://www.peer39.com/
- LinkedIn: https://www.linkedin.com/in/alynnbeyder/
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