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AI in Modern Marketing: Expert Shares Practical Strategies & Tips

Episode Summary

On today’s episode, Rich Brooks talks to Shannon, Penji’s Partnership Coordinator, about growing a digital agency, the evolution of Flyte New Media, and how AI is shaping marketing strategies. Rich shares insights on building a strong team, refining business structures, and leveraging AI as a tool for optimization and creativity.

Episode Notes

Here are three things you’ll learn in this episode:

 

1. Building a Strong Team: Rich emphasized the importance of hiring based on skill gaps and personality fit rather than strictly following corporate structures. Over time, he realized the value of bringing in experts to handle specific roles, such as designers, SEO specialists, and project managers. He also highlighted the concept of a "visionary" and an "integrator" in business—where he provides ideas while a key team member ensures execution.

2. AI as an Assistive Tool in Marketing: Rich shared his perspective on AI, stating that while he doesn’t use it for writing, he finds it valuable for research, structuring content, optimizing landing pages, and improving SEO. He sees AI as an objective tool that helps speed up processes, provide feedback, and support brainstorming, making it a useful assistant rather than a replacement for human expertise.

3. The Balance Between Automation and Human Connection: Businesses must adapt to changing consumer preferences, whether for automation and self-service or for personal, face-to-face interactions. The key is balancing efficiency with meaningful engagement. While automation streamlines processes, the value of human relationships and personalized experiences remains critical in marketing and client interactions.

 

About Rich Brooks and Flyte New Media:

 

- Website: https://www.takeflyte.com/

- LinkedIn: https://www.linkedin.com/in/therichbrooks/

 

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