Fully Managed

Agency Culture that Gives Back: Strengthening Client Relationships

Episode Summary

In today’s episode, Heather Shore talks to Shannon, Penji’s partnership coordinator, about effective storytelling in marketing and agency culture.

Episode Notes

Here are three things you’ll learn in this episode:

1. The power of personal stories: Using an entrepreneur's personal journey can deeply connect audiences to a brand, especially when they overcome challenges to create a business.

2. Balancing transparency with relevance: Some parts of a personal story, like struggles with addiction, might not be relevant to a business’s product, but they can be powerful if framed correctly.

3. The impact of agencies doing good: Agencies have the flexibility to give back to communities and support nonprofits, which strengthens client relationships and fosters a positive company culture.

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