On today’s episode, Dan Vogel talks to Shannon, Penji’s Partnership Coordinator about the importance of email marketing and making sure you respect yourself as an expert in your field no matter how people treat you.
Here are three things you’ll learn in this episode:
1. Importance of Email Marketing: Dan emphasizes the importance of email marketing because it gives businesses control over their customer base. While platforms like Facebook and TikTok are effective for reaching new audiences, email provides a direct way to nurture and engage customers consistently, offering more security in data ownership.
2. Advice for Entrepreneurs: Dan advises utilizing your network for advice and growth, believing in yourself as the expert in your field, and over-communicating with clients to manage expectations and build trust. These are crucial steps in building a successful business.
3. Challenges of Setting Up a Business in Philadelphia: Dan highlights the complexities of setting up a business in Philadelphia, especially dealing with paperwork and understanding legal and tax requirements. While these hurdles are not unique to Philadelphia, he points out that the process could have been better communicated, reflecting the challenges faced by new business owners.
About Brian Spicciatie and Hospitality Marketing:
Website: https://dbvmarketing.com/
LinkedIn: https://www.linkedin.com/in/danvogel01/
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