On today’s episode, Anthony Collard talks to Shannon, Penji’s Partnership Coordinator, about the ins-and-outs of starting your own agency.
Here are three things you’ll learn in this episode:
1. Odd Matter aims to differentiate brands by encouraging them to adopt a contrarian approach. Instead of copying competitors, they advocate for doing things differently to stand out in the market. The agency values innovation, authenticity, and collaboration, focusing on working with clients who are open to new ideas and willing to embrace differentiation.
2. Balancing Client Needs with Creative Pride: Odd Matter strives to balance delivering on client visions while ensuring they are proud of the content they create. They emphasize the importance of being able to feature and stand by their work, making sure it aligns with both the client’s goals and their own creative standards.
3. Curiosity, Passion, and Flexibility are Key to Agency Success: The key skills needed to build a successful agency include curiosity to stay updated with fast-moving industries, passion for the work or the industry, and the ability to be flexible with client needs. Additionally, confidence in networking and handling rejection is crucial for growing the agency.
About Anthony Collard and OddMatter:
- Website: https://oddmatter.co/
- LinkedIn: https://www.linkedin.com/in/anthony-collard-marketing/
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